JULY 20, 2020
In my last blog about the most popular treatment we do in cosmetic aesthetics, we explain why Botox and Neurotoxins are such a hype!
Well, I am over the moon with how many men are taking the plunge to try it out! This procedure for men is surging! It is so prevalent in fact that it has been nicknamed Brotox, a new trend that, after being endorsed by women for years, has become an increasingly popular procedure.
Men are jumping on the Brotox train (Nuceiva at our clinic :)) and it is becoming a mainstream procedure that the male gender is loving. Men wantto turn back the clock too, and these tiny injections, which are minimally invasive, can make a massive difference to enhancing a youthful appearance amongst men.
There are several reasons why Neurotoxins are gaining popularity with men,including workplace competitiveness and perceived ageism or social media pressures. However, the most exciting aspect of this popularity is the nudge from women and their desire to still look good for their significant other or their single-man status. Men accused of using old photos on dating sites andInstagram or Linked In are now choosing to have an aesthetic procedure done instead.
Research shows that men also notice themselves aging in photos and are sensitive to comments, similar to women.
Reducing facial wrinkles is slightly different for men than women. The most common areas of the face where men can benefit from Neurotoxins to minimize wrinkles is:
However, men often will also choose a Neurotoxin treatment to address excessive sweating, lazy eyes, headaches, neck spasms (involuntary tightening of a muscle) or other health conditions.
There has been less stigmatization about cosmetic aesthetics for women and men in recent years, so choosing a professional who will understand your need for confidentiality and respect your privacy is so important. More and more, millennials are starting to look at medical aesthetics as regular maintenance as one ages.
In the end, men want to look more attractive, appear less stressed and more rested. Men, just like women, have a desire to exude confidence.
